2nd place - Utilikilt Winners!

Exciting news!

Leigh, Wade and our other friend Hillary, filmed a commercial for Utilikilts and entered it into a contest and won 2nd prize!

Utilikilt is a company founded in Seattle, Washington, that produces Men's Ubifurcated Garments, or MUGs, for short. The original utilikilt is a cross between a traditional kilt, with stitched-down pleats, and a carpenter's tool belt. Apparently some men tired of wearing trousers in the summer heat drummed up this idea, and went for it, and it is a fast growing trend!
Check out the review of their victory!

P. Wade Pallister for “Rock Your Freedom”.

During the debate at the bar, someone pointed out the fundamental difference between the Grand Prize winner “FIRE”, and this one: FIRE is the SuperBowl halftime commercial, and Rock Your Freedom is the regular TV ad.

Wade did an excellent job focusing on the kilt and creating a very strong “lifestyle” message. We also liked how he was not the focus of the ad: all the shots are centered on the kilt. You only glimpse his face briefly. It’s all about the kilt.

Again, story, camera work, editing… it all comes together. A new layer of sound is added at every cut, and builds to the final crescendo and iconic final image. (I have seen this video literally 100 times, and I still get goosebumps. Every. Single. Time.)

For his efforts Wade wins the Special Edition kilt, of course, and a $1500 shopping expedition in the Utilikilts store!


It will be a while before we are able to show you the commercial but when I can, I'll make it available for all of you to see right here...
until then - we celebrate!

Comments

Ross O said…
Awesome guys, well done.
8:07 pm
Mark said…
Nice ONE!!!

Can't wait to see Wade in a Kilt!!!

You can buy a lot of Kilts for $1500
9:15 pm
Kristina said…
woohoo! thats so cool! what to go guys....I wish I was a guy so i could wear a kilt...ok, not really.
1:07 pm
Chris Whitler said…
I saw the commercial online at the company site. Wow. You can see Wade in a kilt right now!
2:25 pm
Carlene said…
I too have seen Wade in a kilt! Much nicer set of legs than some on the other guys!
9:00 am
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